Human kind has created jewelry with which to adorn themselves since the dawn of time. Jewelry encapsulates love, romance, appreciation. Jewelry is purchased as a gift, for self-reward and as a store of value. Today it is a $160 billion business that reaches all parts of the world. The way jewelry is sold, the structure of the worldwide market, the jewelry supply chain is changing more rapidly than ever. JIRI can provide valuable insights into the jewelry industry